Situation

The University of Arizona asked us to evolve an existing campaign called “WONDER” to better position the university as a place for those who want to lead, who are curious, and who want to solve tomorrow’s problems. Hands-on, and in real-time.

46^%

increase in engagement.

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Challenge

Despite declining enrollment in colleges and universities over the past decade, the University of Arizona has achieved consistent growth. The client engaged Riester to help continue this positive trend.

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Insight

Wisdom begins in wonder.

Solution

The people who change the world are no different than you and me. They’re not the crazy ones. Or the one-in-a-million geniuses. They just make the choice to do it. They wonder farther. Because wonder makes us. The University of Arizona is the place that helps you get there.

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Results

Engagement with the new campaign on social channels increased by 46% year-over-year, compared to the previous creative. The landing page conversion rate increased by 42% vs. the previous year.