At the root of every business is a solution to a human need. Using qualitative and quantitative research, we identify the sweet spot between audience, culture and brand truth. This insight, combined with a healthy dose of experience and intuition, allows us to launch and reinvigorate brands, change consumer behavior and motivate people to act.
Research, Strategy & Planning ServicesLeading a brand through today’s fragmented world is no easy task. It takes a seasoned team of creative minds and an immense amount of knowledge to be successful. It requires a unified vision, disciplined execution and a keen sense for everything that’s going on. But above all, it takes trust. No trust, no glory.
Marketing Consulting ServicesPeople don’t want to be interrupted by commercials while they binge-watch Hulu or Netflix, dance on TikTok or learn how to cook on Instagram. Producing visually compelling and attention grabbing ideas that reward the viewer is vital for your brand and your products to break through. And by far the best way to get into people’s heads is through memorable stories.
Creative, Production, Digital Marketing & Engagement Services, Website DevelopmentWhen was the last time you screamed “I love you” in your partner’s ear? Understanding people, their behavior, their desires and their quirks allows us to place a message where and when it matters most. The best conversion is a media strategy that is both, extremely efficient and highly effective. And sometimes the whisper is louder than the shout.
Media Planning & Buying, Public Relations & Social Media ServicesMetricsEdge is our joint venture that is data-focused and test-centric with ROI measurement as its primary focus. Finding your right audience, testing which creative or ad format performs the best, generating, monitoring and analyzing data from any paid, earned or owned media source leads to conversion optimization. And optimization is what turns “DATA” into “TA-DA”.
Measurement, Analytics & Optimization Services