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Research, Strategy & Planning Services

Riester develops brand architectures and spectra, assessing markets and audiences, as well as challenging long-held assumptions in their categories. Our research team is trained and experienced in the following methodologies:

  • In-Depth Interviews (IDIs)
  • Ethnographies
  • Focus Groups
  • Executive Workshops
  • Round Table/Town Hall Discussions
  • Panels and Advisories
  • Persona Development
  • Customer Journey Mapping

Creative, Positioning and Concept Testing

  • AAU Studies
  • Brand Health Trackers
  • Segmentation Studies
  • Trend Analysis
  • Media Coverage Analysis
  • Social Listening