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Situation

Voters are increasingly frustrated by hostility and noise during election season and are showing signs of declining trust in the election system.

191%

increase of engagement from previous period.

Challenge

While people value their right to vote, they don’t feel knowledgeable enough to exercise this right confidently. They wish they could find a one-stop resource providing unbiased, easy-to-understand election information.

Insight

Life’s complicated. Make informed voting simple.

Solution

We developed a campaign that dramatizes people’s daily struggles in a humorous way. When it comes to voting, at least, we offer a simple solution: azcleanelections.gov. The only official, non-partisan, practical and personalized guide for voters that brings democracy to life.

Results

Final results of the campaign will be available by November after the election. So far we have seen an increase of 191% on all social accounts in engagement since the launch of the campaign.