Situation

Voters are increasingly frustrated by hostility and noise during election season and are showing signs of declining trust in the election system.

234^%

increase of engagement from previous period.

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Challenge

While people value their right to vote, they don’t feel knowledgeable enough to exercise this right confidently. They wish they could find a one-stop resource providing unbiased, easy-to-understand election information.

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Insight

Life’s complicated. Make informed voting simple.

Solution

We developed a campaign that dramatizes people’s daily struggles in a humorous way. When it comes to voting, at least, we offer a simple solution: azcleanelections.gov. The only official, non-partisan, practical and personalized guide for voters that brings democracy to life.

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Results

Website sessions increased by 234% period-over-period, while page views rose by 97.8% to 900.3K. Organic Search (up 51.9%), Paid Search (up 499.2%), and Display & Video ads ( up 654%). The videos achieved a 95% video completion rate, indicating high engagement.