The LGBTQIA2S+ community has many faces, each unique, each with a different perspective and background. Everyone deserves to be sexually healthy and feel encouraged to take charge of their health.
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Challenge
Moving the LGBTQIA2S+ community towards an STI-free future by positioning Spectrum Medical as a committed partner in helping each individual take control of their sexual health.
Insight
The path to an STI-free future is inclusive. We’re in this together.
Solution
We provide viewers with the opportunity to identify with situations that reflect their own lives and motivate them to act. Because feeling understood is the strongest motivator