Riester + Park City, Utah: A New Tourism Campaign for the Mountainkind.

In May, Riester celebrates the new brand we helped clients bring to life.

Hundreds of leaders from the Park City and Summit County, Utah community gathered to preview and celebrate the new brand for the city: Mountainkind.

Both tourism and the town itself changed greatly over the last 20 years. Furthermore, retiring Boomers and the rise of remote work have contributed to booms in development and visitation. For residents, Chamber partners and visitors, “sustainable tourism” is no longer a buzzword – it’s a necessity – and one that goes right to the heart of the new brand.

Who are the Mountainkind?

Some people call the mountains their birthplace. Meanwhile, others simply visit when they hear the mountains’ call. Consequently, they long to feel humble under towering alpine pines or get inspired by summit views. And whether they’re longtime Park City locals or just visiting for the first time, Mountainkind speaks to a community that revolves around nature, seeks outdoor adventure, small-town culture, and brings a commitment to preserving everything that makes Park City and Summit County Utah so special.

Park City invites everyone with the Mountainkind spirit to experience the town.

With the brand launched, the Riester team is ready to celebrate with hiking boots and mountain bikes.