Celebrating excellence at the 2024 Addy Awards

Riester Clients Win Big at the 2024 American Advertising Awards

Riester’s commitment to developing breakthrough creative that changes behavior was rewarded nine times at Friday night’s Phoenix 2024 American Advertising Awards Gala, including three coveted Gold Awards for excellence.

The annual competition, held by the American Advertising Federation, is the nation’s largest and most representative advertising competition, with locally-awarded Gold Addy recipient work forwarded on to regional and then national competition for continued recognition.

This year’s award-winning work spanned several industries.

Riester client, The California Alternative Energy and Advanced Transportation Financing Authority (CAEATFA) received four awards for excellence for Riester’s animated “Green Means Go” campaign. 

Designed to help California business, home, and multi-family owners obtain low-interest loans for energy-efficient upgrades in support of the state’s decarbonization and electrification goals, CAEATFA’s “Green Means Go” campaign was awarded in multiple channels and executions, including:

For digital excellence, CAEATFA and Riester received the Gold Award for the GoGreen Financing website. In the single Illustration category, the GoGreen Financing California Map won Silver. Finally, the “Green Means Go” campaign was awarded two Bronze Awards for excellence in both the campaign’s four :15 second animated commercials and for orchestration of the regional integrated advertising campaign.

Following on the heels of Riester’s redesign of the Phoenix Sky Harbor International Airport website, Riester’s continued work with the City of Phoenix Aviation Department received a Gold Award for excellence in the Poster Campaign category.

Riester client SkiPro was recognized twice, including a Gold Award for consumer website for “The Avalanche Sale” website and a Bronze Award for logo design for the ski and snowboard company’s brick-and-mortar annual ski sale.

For Riester consumer packaged goods client Quest Products, the OTC healthcare products company received a Silver Award in the Television Advertising Regional/National category for Riester’s “Rock On” campaign.

Finally, on behalf of the AZ Health Care Cost Containment System, Riester was awarded a Bronze award for Public Service Online/Interactive for the social media posts in Riester’s “TalkHeals ‘Smile'” public awareness campaign, with the aim of reducing substance misuse among Arizona’s youth.