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For more than a decade, Talking Stick Resort has been the luxury casino resort in Scottsdale. With the “Play in style” campaign being increasingly copied by the competition, it was time to refresh the brand with a new message to stay top of mind with the audience.


surge in digital engagement.


Talking Stick Resort’s closest competitors started massively investing in product expansion and paid media advertising. Brand superiority was in danger.


Talking Stick Resort is the tallest building in Scottsdale. Its exterior lighting illuminates the skyline along the busiest freeway in the area. It’s the epicenter of energy and entertainment in the region.


Presenting Talking Stick Resort as a giant source of energy. Just “Turn it On.” A multi-platform campaign was developed inviting guests to plug into the action.


The campaign generated a 35% increase in online revenue and a staggering 300% surge in digital engagement, as evidenced by a triple-fold increase in page views, sessions, and new users, while simultaneously enhancing the user experience, reflected by an improved bounce rate.