Media Planning & Buying, Public Relations & Social Media Services
Our in-house and multicultural media team plans, negotiates, purchases, measures, analyzes and optimizes all paid media including; paid search, social, digital, television (broadcast, cable, OTT), radio (terrestrial, streaming, podcasts), print, and out-of-home.
We invest heavily in media research tools like Nielsen, Arbitron, Kantar, Simmons, and more. These tools provide an analytical edge in defining audiences and targeting buys. Our media process involves strategic planning, authorized buying, custom real-time reporting dashboards, continuous optimization, and seamless invoicing.
Elite Media Certifications
We hold elite certifications like Google Premier Partner, Google Analytics Certified Partner, and Zartico Agency Certified Partner, and qualifications for Looker Studio (formerly Data Studio), Google Ads, DV360, and more. These certifications demonstrate expertise and provide access to beta programs, direct vendor support, and strategic partnerships.
Public Relations
Our team of seasoned, in-house public relations professionals assist clients with brand and product launches, media relations, crisis communications, corporate communications, reputation monitoring and management, editorial writing, storyline invention and signature experiences.
We also provide; spokesperson training, ideation for opinion piece topics, research and development of cause-related brand partnerships and community involvement, speech writing, video production for executive messages to customers, employees and suppliers and executive profiles in relevant media.
Social Media
We provide social media editorial calendar planning, content creation, and development of partnerships and influencers – imposing specific geo and lifestyle targeting for both paid and organic social media placement. We consistently grow audience followers, improve engagement and innovate visual media that earns shares and conversations. We use Social Bakers, Sprout Social, and Hootsuite and are experts in Facebook Business Manager and LinkedIn Campaign Manager.
We use multiple social media monitoring platforms, including Meltwater, Keyhole and Talkwalker for real-time social listening and news content assessment by demographic segment, interests, geography, political affiliation, and other characteristics.