Research, Strategy & Planning Services
Riester develops brand architectures and spectra, assessing markets and audiences, as well as challenging long-held assumptions in their categories. Our research team is trained and experienced in the following methodologies:
- In-Depth Interviews (IDIs)
- Ethnographies
- Focus Groups
- Executive Workshops
- Round Table/Town Hall Discussions
- Panels and Advisories
- Persona Development
- Customer Journey Mapping
Creative, Positioning and Concept Testing
- AAU Studies
- Brand Health Trackers
- Segmentation Studies
- Trend Analysis
- Media Coverage Analysis
- Social Listening