Riester Wins Top 2019 PRWeek Award in the Nation
How did the youth voter education campaign win ‘Best in Public Sector’?
Riester and the Citizens Clean Elections Commission won at the annual PRWeek Awards, which honors top corporate, agency, nonprofit, and government PR teams. The team won the top PRWeek Award in the nation for the ‘18 in 2018’ youth voter education campaign in the category of ‘Best in Public Sector’ campaigns. Competition organizers award only 45 trophies each year, making every single one truly special.
Riester and Citizens Clean Elections Commission competed against the best of the best national brands and agencies, including Procter & Gamble’s “Always” feminine products “Period Poverty Campaign” which received runner-up honors and “HPV Vaccination is Cancer Prevention” by the Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases and “Covered In Art” by Covered California Fifth Open Enrollment.
Following the award presentation, the Citizens Clean Elections Commission, Voter Education Director Gina Robers said, “We are ecstatic to bring the PRWeek Award for ‘Best in Public Sector Campaigns’ for ’18 in 2018’ home to Arizona. Ultimately, shining light on the importance of civic involvement before a national audience of industry leaders was gratifying. We will continue to challenge ourselves to best meet the needs of voters and are already collaborating with Riester on the next big idea to increase voter participation in our state.”
Riester created the ’18 in 2018′ campaign to emphasize that the legal voting age is 18. As a result, it quickly evolved into a multifaceted campaign that combined art and technology. Riester leveraged youth subcultures of street art and social media by creating 10’ x 10’ multi-colored wings with an augmented reality mobile experience that drove voters to the Citizens Clean Elections Commission website. A mobile app and unique QR code animate the wings, making users look ready to take flight with their vote. Moreover, the mural continues to be hugely popular and will continue to animate with AR through 2019. Visitors have captured thousands of photos and videos at the Take Flight installations in the Phoenix arts district and a Tucson concert venue. This win is especially meaningful to Riester, as the company marks its 30th year in business.