Riester Wins Coveted Website Design Award for Arizona Lottery
Riester proudly announces that the National Association of State and Provincial Lotteries (NASPL) has honored our client, the Arizona Lottery. In September, NASPL, which serves as the guiding organization for the nation’s lottery programs, presented its “Best Website Award” for 2019 to the Arizona Lottery. Furthermore, Riester recently completed a redesign of the Arizona Lottery website creating a compelling user experience relevant to existing Lottery players by combining the power of real-time data, mobile behavior and consumer-focused website design. Specifically, the award recognizes excellence in offering players valuable Internet information for improved player behavior, enhancing the Lottery’s image and player loyalty.
Riester built the vibrant design on the Umbraco content management system, allowing the Arizona Lottery team to add modular content without template restrictions. To educate Arizona residents, Riester emphasized storytelling to convey how Arizona Lottery revenues positively impact the state.
Riester included over 55 games and video promotions in the redesign, structuring content to teach beginners and give experienced players immediate access to winning numbers. To drive gameplay revenue, Riester designed strategic cross-promotions that entice visitors to explore new games directly from key information pages.
Our Arizona Lottery client was thrilled with the honor. “The entire Riester team has excelled in strategizing and developing a website that is intentional, user-friendly and visually pleasing,” said Arizona Lottery Marketing Manager Shelby Alessi. “We are so proud of the work we’ve been able to accomplish with Riester as our partner. While this award only recognizes the site from a player perspective, Riester also deserves recognition for providing a CMS solution that has made our day-to-day management of the website so much better.”
Riester coded the new layout and navigation to adjust automatically, displaying the website in the most appealing and relevant format for any device. Riester optimized mobile navigation for small screens, helping players quickly find information with a simple swipe.
In addition, using custom-built document types for games that tied directly into the Arizona Lottery API, the website always displays real-time game data. Using the Arizona Lottery API data, the website displays a “Jackpot Alert” promotion on the website homepage whenever a game reaches a pre-determined jackpot driving visitors to participate.
Ultimately, we consider this a win-win for the Arizona Lottery and Riester!