Riester and Truly Nolen Earn Major Recognition from Google for Innovative Search Strategies
The Google Premier Partner Awards seek to identify the very best uses of Google products in digital marketing campaigns across the globe. In 2018, Google Partner judges selected Riester’s digital search campaign for Truly Nolen as one of six North American finalists. Riester proudly represents the Western U.S. as a Search Innovation finalist, crediting its success to the strategic partnership with Truly Nolen.
In addition, three things are non-negotiable when it comes to digital marketing: content, strategy and adjustments in real-time.
What Content Matters for the Google Premier Partner Awards?
In September 2017, record-breaking Hurricane Irma struck Florida as the strongest Atlantic storm outside the Gulf and Caribbean. While Florida residents scrambled for safety, so did insects and rodents – taking harbor in homes and commercial structures across the state. As a result, Truly Nolen needed to help its customers and employees through this unprecedented emergency.
How Does Strategy Drive the Google Premier Partner Awards?
Specifically, Riester crafted a three-prong communications plan to:
- inform existing customers about storm closures and rescheduled appointments;
- tell potential customers that employees would resume service after caring for their families; and
- Finally, educate the public about post-storm recovery best practices related to insects and rodents.
Why Are Real-Time Adjustments Vital for the Google Premier Partner Awards?
Riester launched a campaign using the Google ecosystem to quickly distribute Truly Nolen’s educational information during the storm. In fact, Hurricane Irma was the #1 top trending Google search term of 2017 in the U.S. and globally according to Search Engine Land. Riester and Truly Nolen used Google Analytics to improve the campaign in real time, helping thousands prevent post-hurricane pest infestations.
Riester is a part of a select group of digital marketing specialists that Google celebrates as Premier Partners. A Premier Partner must master new products and apply them to solve problems and create opportunities. Riester’s digital media experts pass a series of exams to prove their ability is up to Google’s highest standards.