let’s talk

Combining Creativity with a Cause: Riester + GoGreen Financing recognized in Communication Arts

Our little GoGreen character keeps making us proud. This is not only to help thousands of Californians access financing for sustainable home and business renovations but also to advance to the American Advertising Federation’s regional ADDY awards. Now, he’s even made it into Communications Arts magazine’s Illustration Annual 65. Looking good, little green guy. We know you won’t stop til every home and business in California is as green as you are!

Cartoon character doing a thumbs up.
Illustration of the state of California.

CAEATFA, Riester, And Jeremyville Studios Collaborate

The GoGreen Project was commissioned by the California Alternative Energy and Advanced Transportation Financing Authority (CAEATFA). The aim of the project was to promote GoGreen Financing, which is an initiative designed to give more Californians access to loans that will help them make their homes and businesses more comfortable and sustainable. That means upgrading things like appliances, HVAC systems, and lighting solutions to make California a greener state.

The collaboration with Jeremyville Studios created an illustrated and animated vision of California that reflects the state’s vast diversity. We wanted to show California’s diversity through fun, funky, and familiar settings and characters that Californians from all walks of life could relate to. The result was a series of characters and settings that were not only attractive and unusual but felt familiar and inclusive to Californians from all walks of life.

How GoGreen Helped California Be More Sustainable

Financing and planning home or business remodels can be a huge pain. This project makes it easy – and even fun. It’s all about encouraging people to make their homes and businesses more energy-efficient, a win for both the environment and the wallet!

The “Green Means Go” campaign doubled online engagement, increased website views by 70% and even boosted loan applications by 65%. Did that help CAEATFA reach its overall goals? Not even close… They exceeded them by a whopping 240%!

GoGreen Financing Project Showcased in Communication Arts Magazine

Teaming up with the folks at Jeremyville Studios and the visionary clients at CAEATFA was something truly special. Not only have we crafted a killer message, but we’re also making a real impact on a sustainable future for all Californians. Visit