Challenge
With the current price war in the industry and aggressive growth goals, EōS has had to reposition itself away from just price communication to a brand first message.
Insight
Our research revealed current EōS members are primarily achievers – people who approach every day with positivity and a commitment to “getting it done.” They believe they can challenge themselves more at EōS and feel better mentally and physically as a result.
Solution
As high achievers come in all shapes and sizes, we have developed an idea around the theme of willpower, represented by a charming character that every high achiever can identify with. Meet Will, a friendly little fella with the power to get the workout done. No matter what.
