Situation

Arizona voter trust is on the wane. Many harbor doubts about the election process and the validity of voter information. Arizonans know it’s important to vote informed, but they don’t know if it’s worth their time and are unsure who to turn to as a trusted source.

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results coming soon.

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Challenge

It’s twofold: Educate Arizona voters about the importance of voting informed and convince them that Clean Elections is their trusted source for official, nonpartisan election information.

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Solution

A humorous campaign that challenges Arizonans to vote with intention – to treat this American, democratic right with the reverence and weight it deserves. Hey, there are many things that are important to you, shouldn’t voting informed be one of them?

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Services

Research
Strategy
Creative
Production
Media
Social Media
Public Relations

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